Researcher's Profile

  • Project Professor
  • Masaaki KIMURA
  • Study on Value of Sports (Meiji Yasuda Life)
E-mail
utokyo.sport.valuegmail.com

Biography

March 1993 Graduated from the Faculty of Law, The University of Tokyo (UTokyo)
August 2001 Head of Fixed Income Sales at Goldman Sachs
September 2003 Managing Director of Goldman Sachs
July 2006 Founded Fagiano Okayama.Co.,Ltd. Representative Director
March 2014 Managing Director of Japan Professional Football League
March 2018 Senior Managing Director of Japan Professional Football League
April 2022 Owner of Fagiano Okayama.Co.,Ltd
June 2022 Managing Director of Ohara Museum of Art
June 2023 Project Professor, RCAST, UTokyo

Research Interests

One of the challenges is to verify a rational method for calculating the value of a professional sport(team) with an academic evidence. In addition, we will investigate the relationship between the second career of professional athletes and the sports industry. I would like to take a business-oriented approach to analyzing and quantifying interacions that affect stadiums, domesticn sports rights markets, sponsor sales, admission revenue, and mechandise sales.

Keywords

Club enterprise value, Stadium, Arena, Sponser, Merchandising

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